Milestone Systems has announced an ambitious new chapter of growth in the South Pacific region, unveiling plans to expand its partner ecosystem and strengthen distribution capabilities. As part of this strategy, Milestone has promoted Matt Veenstra to the role of distribution channel manager, South Pacific, to lead partner engagement and growth initiatives across the region.
Veenstra’s appointment signals Milestone’s sharpened focus on deepening relationships with existing partners while welcoming new ones, particularly systems integrators. With an inclusive approach, Milestone is open to collaborating with a broad range of partners, regardless of their technical specialities.
“Milestone has always thrived on strong partnerships, and the South Pacific represents a key growth area where we see an incredible opportunity to scale,” said Veenstra. “Our goal is to make it easier for partners to grow with us by providing the tools, support and recognition they need to succeed.”
A seasoned sales and business development professional, Veenstra brings extensive experience in expanding customer bases and driving revenue growth through a customer-first approach. Known for his ability to build lasting client relationships, he has held diverse roles spanning business development, account management and marketing, all of which equip him to deliver meaningful results for Milestone’s channel ecosystem.
To support this new phase of expansion, Milestone has also refreshed its partner program in the region. The program now offers more accessible benefits and introduces a renewed focus on certifications, with greater rewards linked to the number and level of certifications partners achieve.
“Our revised program is about rewarding commitment,” Veenstra added. “The more our partners invest in building their expertise around Milestone’s open platform, the more they’ll get in return, whether that’s exclusive support, marketing resources or co-selling opportunities. More education and certification basically unlocks more potential.”
Milestone’s growth strategy comes at a time when the demand for intelligent video solutions is rising across industries, from security and safety to operations and beyond. The company sees its expanding channel as key to delivering these solutions with local expertise and trusted relationships.
The move to reinvigorate Milestone’s channel operations comes on the back of a recent announcement that the company has moved more operational control back to the South Pacific region, in order to speed up processes for customers and maximise local resources.
“Matt’s new role reflects two things – the outstanding work he is doing with our partners across the region and our ambition to energise our channel operations by providing a more focused and efficient service to our partners,” said Milestone South Pacific Regional Director Joran Cullis. “We want them to grow along with us as we diversify our portfolio and encourage people to innovate with our open platform model.”
